![]() ![]() “In 2014, AT&T, Verizon and Sprint pulled in more than $1.5 billion – yes, with a ‘b’ – in overage penalties. ![]() “Unfortunately for American consumers, this scheme is working as intended,” added Legere. They threaten you with punishing overage penalties unless you police your own family’s data usage or up your data bucket and spend more every month. “These plans are purpose-built to do one thing – take money from your pocket and put it into theirs. “People are saying loud and clear that they hate the confusion and complexity of the carriers’ shared data plans, and they should,” said John Legere, president and CEO of T-Mobile. And, you can do it at a better price without ever worrying about domestic overages. The Un-carrier is cutting through the clutter and complexity with a radically simple idea: everyone on your family plan uses as much data as they want. It’s time to free wireless customers from having to decipher confusing gigabyte promotions, from policing their own family’s data usage and from punishing overage charges. T-Mobile said it’s time to put a stop to the madness. Between them, AT&T, Sprint and Verizon have 24 different family and promotional rate plans, and, not surprisingly, 81 percent of people recently polled describe all the data promotions in the wireless industry as “somewhat confusing” or “very confusing.” And a full 75 percent say they “hate” policing their own family members’ data usage on the carrier’s shared data plans, while more than 40 percent say they often worry about overage penalties on those plans. This holiday season, the traditional carriers are flooding the airwaves with a mishmash of confusing shared data promotions. Available tomorrow, the new Simple Choice family plan starts at just $100 per month for two people – and it goes all the way up to 10 people for just $40 more per line – when everyone on your plan wants unlimited blazing-fast data on America’s fastest nationwide 4G LTE network. T-Mobile (NYSE: TMUS) is taking a stand for everyone who wants wireless without all the confusion and without limits for themselves and their families − unveiling America’s only family plan with unlimited 4G LTE data for the whole family and a multi-line family discount. Now, the Un-carrier puts an end to the gigabyte gimmicks with its new unlimited 4G LTE family plan − starting at just $100 for two lines.Īnd, T-Mobile brings back its most successful promotion – 4 lines for $100 with 10 GB of 4G LTE data. T-MOBILE INTRODUCES AMERICA’S ONLY UNLIMITED 4G LTE FAMILY PLANħ5% of people “hate” monitoring their families’ data usage on carriers’ confusing shared data plans. That’s how the Un-carrier does it, putting our customers first” “Of course, every single T-Mobile Simple Choice postpaid customer immediately qualifies to take advantage of this offer. ![]() The difference in price for the unlimited plan for a family of four ($180 at T-Mobile) is especially striking.īELLEVUE, Wash.–( BUSINESS WIRE)–Tenth paragraph should read: For more about T-Mobile’s new unlimited 4G LTE family data plan, please visit: (instead of … or in Spanish starting December 10.) After this 2.5 GB is used, unlimited throttled data will still be active until the end of the month.īoth of these plans significantly undermine the offerings of T-Mobile’s main competitors, with a side-by-side comparison shown in the graph above. The new plan costs a family of 2 $100 per month, but more lines can be added for an additional $40 apiece.Īdditionally, the company has resurrected its $100 per month plan for four lines, which offers unlimited talk and text but limits each phone to 2.5 GB of 4G data. Referencing the fact (at least according to T-Mobile) that “75% of people “hate” monitoring their families’ data usage,” the company wants to offer a plan that’s affordable and yet gives customers the freedom not to worry about how quickly they’re eating gigs. Today, CEO John Legere and his cohorts have come out to announce that T-Mobile is now offering a 2-line family plan that comes with unlimited talk, text, and 4G data, for $100 a month. The “uncarrier” has announced yet another couple of reasons they hope will get you to ditch your current cellular provider for T-Mobile. AT&T, Sprint, and Verizon need to watch out. ![]()
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